We collect information that can identify you personally, such as your name, mailing address, telephone number, email address, credit card information, etc. (“personal data”) only when it is voluntarily provided to us by you or by a third party (such as a travel agency) on your behalf. We collect personal data when it is provided through forms on our websites, mobile applications, over the phone, through physical mail or e-mail, or in-person.
This website does not collect, save or store any personal data from you while you simply browse this website, unless you voluntarily and intentionally provide it to us (for example, by making an online booking or requesting further information).
Our servers automatically collect certain technical, non-personal information when you use our websites or mobile applications (“usage data”). Technical data may include your browser type, operating system, page views and clicks, location data, IP address, unique device ID, and referral URLs.
USE OF INFORMATION
We use your personal data to fulfill the purpose for which it was provided, or as otherwise set forth in this policy. For example, we may use your personal data as necessary to:
process your reservation request and payment;
contact you about your reservation;
make requested changes to your reservation or user account;
provide you with a personalized experience on our websites;
respond to your inquiries and other communications;
We rarely send out any promotional or marketing emails. You may opt out of receiving emails at any time by contacting us directly or by following the “opt out” or “unsubscribe” links in such emails. We may, however, continue to contact you with relevant information about your past or upcoming reservations with us and status of loyalty account.
We may use the usage data we collect for any reason we deem appropriate, including to improve, maintain, and operate our websites and services.
SHARING OF INFORMATION
We will not sell any of your personal data to any outside organization. We only disclose your personal data to third parties as reasonably necessary to carry out the permitted uses described in the “USE OF INFORMATION” section of this policy. For example, we may share personal data with:
our payment processors, technical/customer support contractors, and other service providers who are required to keep personal data confidential and are prohibited
from using it other than to carry out their services on our behalf;
our successors in the event of a sale, merger, acquisition, or similar transaction affecting the relevant portion of our business; and
legal and governmental authorities or other third parties, to the extent required to comply with a legal order or applicable law.
SECURITY OF PERSONAL DATA
We are committed to the security of your personal data. We use commercially reasonable technical measures to protect personal data in our possession, and our website uses secure socket layer (SSL) encryption technology to help protect the privacy of credit card information, name, address, email and other sensitive information you provide to us.
COOKIES AND PROFILES
You can set your computer to warn you each time a cookie is sent or turn off all cookies (except Flash cookies) through your browser. Check your browser's Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific, which cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas. If you do not accept cookies, some features, services or activities that are available on our websites or mobile apps may be adversely affected and you may be unable to perform certain transactions, use certain functionality, and access certain content. The choice to accept or deny a cookie is different from your choice to accept/deny email messages.
LINKS TO THIRD PARTY WEB SITES
Please be aware that third-party websites available through links on our websites each have separate privacy and data collection practices. We have no control, responsibility or liability for these third-party websites or their applicable policies or content. We cannot ensure or warrant the security of any information you disclose on third-party sites.
California law entitles California residents to certain additional protections regarding personal data. For purposes of this section alone, “personal data” means any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. California residents have the right to request:
(a) information regarding your personal information we have collected (including the categories of personal information we have collected, the categories of sources of such information, and the purposes for which we have collected such information);
(b) notice of whether we have disclosed your personal information to third parties (and if so, what categories of information we have disclosed, and what categories of third parties we have disclosed it to);
(c) a copy of your personal information collected by us in the past 12 months; and
(d) that your personal information be deleted.
We will not discriminate against you if you choose to exercise any of these rights. To request such notice, please click “Personal Data Request” at the bottom of this page and follow the instructions. We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such request.
Retention: We may retain your personal data so long as we can reasonably foresee the data may be required in connection with our relationship with you (for example, to address inquiries regarding past or future reservations, or so long as you maintain a user account with us), or as required by law.
We may update this policy from time to time. We will always post the then-current version of this policy on our websites, and will indicate at the top of the policy the date on which the latest version took effect. Please review this policy from time to time to stay updated on our privacy practices.
If you have any questions about this policy or our privacy practices, please contact us.